Tabdesigner - Internet Marketing

Visitors to your site reports contain a wealth of information. If you do not review this at regular intervals, you can not fully evaluate the return on investment of your website. And the critics, you can miss guidance on how user friendly your website is the effectiveness of your message to your visitors, and what may have unmet needs.

But the reports can be overwhelming - a mass of confusing charts, numbers and URLs. How to find the information you really need, as you know, what you are looking for, and how do you envisage strategic decisions on the answers you receive?

Step 1: knowledge, your markets

First, all different types of visitors to your site, with the reasons you may be ahead.

This may seem obvious, but after my experience, there is almost always segments of visitors to see. Here are my proposals for the beginning of an association Web site:

* Current and future members
* The board members and staff
* The current suppliers and potential advertisers and sponsors
* Media
* The search for content
* Looking for work
* Your competition!

If you do not yet have a press room on your site, you should consider if you’re interested in advertising. “Journalists are increasingly looking for information online, ready to assess and access to press releases, sample questions, and download photos from your key spokesperson.

The content of the research group describes visitors looking for content that you, but not future members. You can in your search for a database of reference, or perhaps interested in your product information - and they are also great opportunities for non-fee revenue.

Step 2: knowledge, your goals

It is also the key to know the results, not only for your Web site, but also for each section and page.

I have a mantra in me, the time to programs:

“Every page of your site must have a strategy.”

Too many Web pages on the mass media, and then lose weight without clear call to action. They expect visitors to return to the navigation elements, and decide what to do next - but much more, many of them left.
It is important to clarify the results do you expect from each side - Event listings, requests for newsletters, distribution of products, etc. Or you want visitors go to another page - You can use this track is good.

Step 3: The right questions

Now that you have the target groups and the results of your site, you can start the meaning of all these figures and graphs.

Based on what should be happening, you can formulate questions with which the traffic reports to measure the effectiveness of your site.

Here are some ideas:

If your pages are they effective?

Often, I see time with the main content pages “below the” - in the first screen of information. Many visitors do not scroll down the page, if not immediately from him, they are down to lack the elements.
Does this happens on your site? For more clicks on the links below the page - you’re an increasingly amount of movement within the sections that prevent these? How long is the average spending of visitors to your site time - are they in a single click, the first thing that catches their eye - if so, is it really, if you want they go?

Can you measure the benefits member?

If you use an online database for potential customers to find a supplier, track, the number of search queries over, and the number of click-through is your members receive. This may give you some powerful explanations of benefits for members of your hardware.

What are the hot areas of content?

Knowledge, your “Most Pages” gives you some guidance on what is hot - and what content might be worthwhile to develop new, or as a member of benefit or not income taxes.

It may be useful to design your site to this demarcation. For example, instead of a long page of several booklets, point each product on one page. You can now follow, which seeks most, and perhaps as online, immediately downloadable E-Books.

What are your conversion rate?

If this is a hot content - a fact that the page is not in the desired result, something is wrong.

Including:

* You think you have a variety of supply, but not your visitors - perhaps you should consider your own content or products
* You have a variety of supply, but the page is not a copy, which are effective, or maybe the price is too high
* Something else is stopping visitors from the transaction - perhaps you ask too much information, or selection does not work
Your traffic reports May not tell you what the solution is - but they should give you a pretty clear idea where your problems.

Step 5: test and improve

The good news on the Web, there is a big test for new products and ideas. If you find an area on your site that are not in the implementation of optimally, you can use small incremental changes, and immediately see the results of your traffic. Thus, you can refine until the winners of the formula for each page.

Step 6: Do not forget your internal search engine

Your internal search engine allows you to search, by visitors, once on your site. It also has some valuable information:

* They are certainly see research content, it should of course. This proves that visitors will not find any other - but it can also provide guidance on the viability of your structure and navigation.

* Many search for the content that you currently do not offer ideas for the development of future products or services, at the request of visitors.

I think the web traffic reports as “market research, that can not lie.” You make sure your visitors do what spontaneously, and really can be a few nuggets of gold. Mining happy!