Tabdesigner - Internet Marketing

Color Psychology in marketing

On the website was not much face to face to sell. The Internet is a medium visual and psychological. The words, sale or copy on your site, by far the greatest psychological impact on your visitors, and therefore the most important of your communication and the distribution tool.

But another psychological aspect of your site, it is often neglected, colors. Yes, yes … I said colors.

Like you using words to express itself, the colors can be used as an expression of good and language are all on its own.

The background color of your website, the color of your head, the color of your text, titles and subtitles, etc., all have a psychological effect on visitors.

Here is a list of some of the common color and type of psychological emotion in men:

RED has to do with love, passion, danger, warning, tension, food, impulse, action, adventure.

BLUE is related to reliability, success, seriousness, calmness, strength, professionalism.

Green is in connection with money, nature, animals, health, healing, life, harmony.

ORANGE is associated with comfort, creativity, celebrations, fun, youth, accessibility.

PURPLE is related charges, justice, confusion, insecurity, luxury, imagination, dreams.

White is in the context of the presumption of innocence, purity, cleanliness, simplicity.

Yellow is connected with curiosity, playfulness, cheerfulness, amusement parks. PINK is related to tenderness, sweetness, innocence, youth, tenderness.

BROWN is in relation to the earth, nature, tribal, primitive, simplicity.

GRAY is related to neutralality, indifference, reserved.

Black is commensurate with the gravity, darkness, mystery, secrecy.

You can above as a guide in choosing colors for your website. It is up to your target group and psychological message you want to negotiate, in paints.

Blues and white work best for business sites. Sites maternity leave should be pink. Grass golf sites or sites should be green. Food sites should consider red, etc.

There are also many shades of the same color that you can use for. Here is a link, lists, 216 colors, in all browsers:

http://www.geocities.com/webtvbeth/hexchart.html

In addition, up to the spirit of common sense. Regarding the use of colors in the text, black text on a white mat of May, but it is part of the readable and pleasing to the eye.

Yellow text on a white background is not only readable, but root causes of the eye, people of your website quickly. Nothing lose faster than turnover Eye-tender the text.

Here is a link to a “color wheel”, which shows the colors that complement each other and which are not:

http://www.saumag.edu/art/studio/chalkboard/c-wheel.html

In short, not only the sales copy on your site have a psychological effect with words, but the colors you can use as well.

Use it wisely …


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