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3 Deadly sins selling Search Engine

John GERGY

In my inbox this week, the glaring examples for the three common Rookie Search Engine Marketing error. What can you three deadly sins Search Engine Marketing. From

===> Lack of search keywords

Hey! If you still have hours to develop a website, it is not smart to invest some time to ensure traffic on the store keywords?

Especially if the rule of plural search generates a set of more traffic and the singular form. For example, “dog court” and not as “dog court.”

But it is precisely this week, I was asked for a website, the unique form. It seems that the owner does not bother to dig all, to ensure that the best keyword was in motion.

You see, you never know, for you, unless you do the research. In addition, you can access Wordtracker, the tool of choice for what? a lousy $ 7 per day.

Even better Here is a quick and dirty way to the best of days.

Looking for your keywords on Google.

Go to top-ranking pages. Use the “View Source” function of Internet Explorer to check the keywords meta tag of each site. Looking for a Web site for a list of keywords gives a lot. Doing so with each of the “best offers”, or a filled to the gills with keywords. Ah-ha! It is your starting point for your keyword list likely expressions.

Repeat with a few other websites and you’ll have a long list of candidates to check in Wordtracker.

Improve your list with this tool:

http://www.promoteindia.com/keywordtool-beta.htm.

There are more ideas for keywords in Google and Overture.

You are now ready for Wordtracker.

If you have compiled your Wordtracker results, you can easily sort by ICE, then searches a day.

This gives you keywords strongest with most search queries. (And yes, I realize all the ECI, search engine offers are of equal value. But I did say was the “quick and dirty” Am I not? But if you want d improve another approach, as ICE is a table, see http:// / www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)

Anyway, once your keywords placed in some form on the most profitable, simply take the Top 25 on the list and create content of the first. Not everyone is an individual born magnetic transport. But enough of them are for the ball in the roles.

Repeat with the next 25 will not stop until you have at least 100 pages of hot content.

Remember that two or three keywords word-of-assemblies are usually your best bets. And I really like keyword phrases that are actually expressions of multiple keywords in one. For example, “Irish Setter courts dog” exists “Irish Setter”, “Irish Setter dog”, “dog”, “dog court”, “dog setting courts.”

===> Site Bloat

Twice in the week, I was invited, seen on Web sites, could have let me read war and peace, while waiting to come. And no visitors is a copy of, and practice.

To avoid losing all visitors to lose the value of large graphics. One of the sites had an image size 501K! No wonder it took nearly two minutes to load, a 56K modem.

Then lose the Flash - unless you have a very good reason to use is. Even in losing the Flash.

If you wonder how your site download time measurements to test here: http://www.netmechanic.com/toolbox/html-code.htm

It is not fresh, to find out. But a slow Be Web site many costs. Indeed, the net-mechanical monitoring reports indicates, this is a good idea for your page to load after about 12 seconds on a 28 / 8 modem. Otherwise, bring your visitors on the “Back” tries to escape.

===> Too few links

Did you know, links can be up to 80% of your success with Google? But someone else with me on how it took a lot of work for them.

Now DOH! Always thought that maybe this is why (in part) Google has as much value on links? Because you can not as easily as the game allows you to links on the page content? This means that they must work to links. Both Linked worthy content and search intensively, at regular intervals.

It is given that most niches, you need to have a good collection of links to be competitive. But if you have enough chance for a place that is not, but you do, you can simply dominate the ranking.

In any case, in short, you can easily avoid these three sins search engine. Duties of your keywords. Keep your pages to a strict regime. And do not forget, so many links to other sites quality, as you can.

All of you, and you also on your search engine road to success. You ignore this advice and you, you, too, you know, Google is probably your goose cooked. Pull plug permanently in Google purgatory.


One Response to “3 Deadly sins selling Search Engine”

  1. Top 4 of 5 advantages of Search Engine for sale article | Tabdesigner Says:

    [...] Internet Marketing « 3 Deadly sins selling Search Engine A Publisher’s Rant - Why I hate your article [...]

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